What Do The Reviews Say?

Recently, G cancelled his gym membership.  Soon after, "Brian" from the gym left a message asking for a return call.  Presumably, he wants to offer a fantastic deal to get G to rejoin.

As I listened to the message, I Googled "Brian" and the gym name in the same search field.

(I have plenty of free time to investigate unsolicited calls.)

The first several search results were reviews of the gym. Turns out, "Brian C." left several glowing reviews on various websites about how the gym is "the best in the area" and how his "girlfriend loves all the group classes they offer".

While he altered his "reviews" slightly from website to website, each review was submitted on or about the same date.  It was quite a productive day of (sloppy) salesmanship.